Narratives convey momentum, and since momentum is what everyone needs to see, events in the field begin to be treated as “effects.” Operations can then all too easily start to look as though they have been executed more (or less) according to plan, regardless of whether anything is actually gelling on the ground. And, since the military runs on reporting: the more operations, the more reports, the more progress.

From Anna Simons, 21st Century Cultures of War (pdf)

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